Seeing how we wanted it to be focused on Carlos' music, we incorporated several of his most popular music videos and song tracks. We optimized all of the videos for delivery specifically for the iPhone. We included his entire album discography and even included links to purchase songs and entire albums, (How old am I that I actually refer to them as "albums".), via iTunes. but we also wanted to take advantage of the intimate nature of the iPhone by bringing back a feature that Carlos had intended for his website called: Musician's Corner.
I really wanted to take advantage of the personal or intimate nature of the iPhone. On Santana.com, there is a section buried way, way down on the site called "The Musician's Corner". The original intent was to establish an area online where fellow musicians and fans could see and hear directly from Carlos and the musicians in his band, and learn how they work. Gain a better understanding and appreciation of some of his most popular songs. A few videos had been recorded and posted to the Santana website. Unfortunately, it never really took off. (I think, because it was so buried on the site.) However, I felt that the iPhone was the PERFECT platform for this type of content. With the tacit agreement from Santana Management, we added two videos for a couple of Carlos' most popular songs: Black Magic Woman and Oye Como Va. We added them to the "More" section of the application under the heading "Lessons".So all told, we had about 12 videos and 25 music tracks. Plus, the discography, bio information, News and Tour Dates, made for a pretty hefty app. (Both in size and overall experience.)
Ad-hoc Distribution
Once we had the foundation laid out, I wanted to get the application installed on Carlos' and/or an iPhone for Santana Management. Apple provides two methods for deploying an app on to an iPhone: 1.) Via the App Store. 2.) Via Ad-hoc Distribution. Ad-hoc is the method given to developers to test their app or to get client approvals and such. Apple is very clear about it's instructions on what you need to do in order to make Ad-hoc distribution work. I was so focused on building the app that I didn't test as throughly as I could have, the steps to make the ad-hoc method work. The day came that Santana Management wanted me to install the application so they could play with it and review it. Sat there for several hours and could not for the life of me get it to work. That could have killed the deal right then and there. Thankfully, the folks over at Santana Management were very cool and understanding. They saw it running on my phone so they knew I wasn't trying to pull a fast one. Still, that could have spelled the end-game right there.
Certificates and App Store Submission
Actually, writing the app code was the easy part compared to submitting the app to Apple and getting through their review process. First off, you have no idea how long it will take. You aren't given a ballpark or even just a rough estimate. Nada. You just have to wait. We waited for one month before we were finally approved. (I have spoken with folks at Apple and they have since told me that the amount of time we spent "In Review" was about normal.)
My second error in this whole thing was that I failed to put in the appropriate alerts for when there is no available Internet connection. (Either WiFi, 3G or Edge.) I know, I know... a really silly, academic and time-wasting error. Well, Apple caught it immediately and rejected the app. doh! However, corrected the error and resubmitted the app within 24 hours of said rejection. One month later, I received notice that we were approved and inserted into the App Store.
Lessons Learned
There are several lessons I took away from the whole experience of developing for the iPhone platform for the first time. Here are a few of them:
The only other takeaway from this whole experience I found is that people LOVE Carlos Santana. In the first week alone that the application was available in the Apple App Store, it was downloaded and installed by over one thousand iPhone and iPod Touch users. I've received comments from users that they really love the original artwork and in particular, they really like the music lessons. (I'm a musician too. I know what I'm talking about.)
I would love to hear if anyone has downloaded the app and would like to get your thoughts on it. Drop me a line and let me know.